PROPOSED DIGITAL MARKETING STRATEGY AND FOOD PRODUCT ASSORTMENT TO INCREASE SALES PERFORMANCE OF COFFEE SHOP (STUDY CASE: POSEIDON COFFEE)
This study focuses on the growing food and beverage industry in Indonesia, which contributed considerably to the overall gross domestic product (GDP) of the country and experienced growth of 0.22% in the second quarter of 2020. As people drink more coffee, the coffee shop business has expanded, and...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77457 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |