PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF LE LIFT AHEAD
The Le Lift Group is a Switzerland-based global manufacturer of lifts, escalators, and moving walks since 1874 and has more than 1,000 branches worldwide. In Indonesia, Le Lift started in 2000 under the name “PT Le Lift Sejahtera” as a joint venture between an Indonesia-based company Bunga Abadi Ram...
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/62441 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |