PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF LE LIFT AHEAD

The Le Lift Group is a Switzerland-based global manufacturer of lifts, escalators, and moving walks since 1874 and has more than 1,000 branches worldwide. In Indonesia, Le Lift started in 2000 under the name “PT Le Lift Sejahtera” as a joint venture between an Indonesia-based company Bunga Abadi Ram...

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Bibliographic Details
Main Author:	Ratna Mustikasari, Elisa
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/62441
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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