PROPOSED MARKETING STRATEGIES TO INCREASE BRAND AWARENESS OF MR.DIY
MR.DIY is a home improvement retailer from Malaysia which expanded to Asia countries including Indonesia. The company offered a wide variety of products for whole family members at affordable prices following their slogan “Always Low prices”. Currently, MR.DIY already has more than 350 stores in Ind...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68585 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |