PROPOSED INFORMATION TECHNOLOGY SELECTION IN INTEGRATED MARKETING COMMUNICATION (IMC) DEVELOPMENT TO INCREASE BRAND AWARENESS: WRAP IT
The trend of environmentally friendly living is heading in a more positive direction is the reason why an eco-friendly industry is growing in Indonesia. Eco-friendly brands do promotional activities by implementing Integrated Marketing communication (IMC) strategy. Using Schultz and Kitchen four s...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67072 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |