PROPOSED INFORMATION TECHNOLOGY SELECTION IN INTEGRATED MARKETING COMMUNICATION (IMC) DEVELOPMENT TO INCREASE BRAND AWARENESS: WRAP IT

The trend of environmentally friendly living is heading in a more positive direction is the reason why an eco-friendly industry is growing in Indonesia. Eco-friendly brands do promotional activities by implementing Integrated Marketing communication (IMC) strategy. Using Schultz and Kitchen four s...

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Bibliographic Details
Main Author:	Annisa Larasati, Nadya
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/67072
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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