IMPROVING BRAND AWARENESS OF BTPN SYARIAH: AN INITIATIVE PROPOSAL OF INTEGRATED MARKETING COMMUNICATION
As a subsidiary of PT. Bank BTPN Tbk, BTPN Syariah has been focusing to serve the productive underprivileged segment in Indonesia whom are unbanked, since it was formerly as Sharia Business Unit (Unit Usaha Syariah) in Bank BTPN. In addition to providing access to professional financial services thr...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47795 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |