IMPROVING BRAND AWARENESS OF BTPN SYARIAH: AN INITIATIVE PROPOSAL OF INTEGRATED MARKETING COMMUNICATION

As a subsidiary of PT. Bank BTPN Tbk, BTPN Syariah has been focusing to serve the productive underprivileged segment in Indonesia whom are unbanked, since it was formerly as Sharia Business Unit (Unit Usaha Syariah) in Bank BTPN. In addition to providing access to professional financial services thr...

Full description

Saved in:

Bibliographic Details
Main Author:	Noviana, Dewi
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/47795
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

Similar Items

PROPOSED IMPROVEMENT OF INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF HALOFRESH
by: Indra Putra, Armanda

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO BUILD BRAND AWARENESS AND INCREASE SALES FOR BEBEK REUNCEUM
by: Mustika Indra Dewi, Seila

PROPOSED INTEGRATED DIGITAL MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF ALASFOTOPROPS
by: Tirtorahardjo, Catherine

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO RAISE BRAND AWARENESS FOR PAVETTIA SKINCARE
by: Nabila, Valisha

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY FOR PT. MOBIL BEKAS KEPERCAYAAN TO INCREASE BRAND AWARENESS
by: Rafif, Ilyasa

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS AND SALES (CASE STUDY: ARAFATEA)
by: Ulhaq Priatna, Nadhiya

PROPOSED INTEGRATED MARKETING COMMUNICATIONS STRATEGY FOR HONDA CITY HATCHBACK RS TO INCREASE BRAND AWARENESS
by: Putriarni, Alenda

Analisis Perbandingan Kinerja Keuangan Bank Btpn Dan Bank Btpn Syariah Sesudah Kebijakan Spin-Off
by: Shabri Atha Arfiansyah
Published: (2019)

PROPOSED MARKETING STRATEGY TO IMPROVE BRAND AWARENESS OF MAGIC PIZZA
by: Mariella, Amanda

PROPOSED INFORMATION TECHNOLOGY SELECTION IN INTEGRATED MARKETING COMMUNICATION (IMC) DEVELOPMENT TO INCREASE BRAND AWARENESS: WRAP IT
by: Annisa Larasati, Nadya

PROPOSED INTEGRATED MARKETING COMMUNICATIONS STRATEGY TO INCREASE BRAND AWARENESS AND SALES OF WOMEN APPAREL: HIJAB SABINE
by: novianty, Nicky

PROPOSED MARKETING STRATEGY TO INTEGRATED MARKETING COMMUNICATION OF BANK SYARIAH MANDIRI
by: Al Ichsan, Dimas

PROPOSED SERVICE RECOVERY STRATEGIES FOR JENIUS BTPN
by: Maharani, Gracelia

PROPOSED MARKETING INITIATIVE TO INCREASE BRAND AWARENESS AND PURCHASE CONVERSION CASE STUDY BRAND: AJOY BISCUIT STICK
by: Rachmawati, Ellyza

PROPOSED MARKETING STRATEGY TO IMPROVE BRAND AWARENESS OF PâSEQ BAKERY
by: Amalia Suryadi, Rizky

PROPOSED DIGITAL MARKETING STRATEGY TO IMPROVE BRAND AWARENESS OF PT. RSZ
by: Verezha Bintang Ibrahim, Akbar

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS AND SALES FOR GLUTEN-FREE FOOD (BUCICA.PUNYA)
by: Fathilla, Nadinia

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF RISK MANAGEMENT APPLICATION (CASE STUDY OF SHIELD)
by: Pangestu, Andre

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO PROMOTE BRAND AWARENESS OF ONLINE LEARNING PORTALS: STUDY OF MOJADIAPP.COM
by: Bayu Mietra, Andhika

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS AND CUSTOMER PURCHASE INTENTION FOR MSI IN POWER SUPPLY MARKET IN INDONESIA
by: C.Ng, Calvin

PROPOSED MARKETING STRATEGY FOR TRANSVISION TO ENHANCE BRAND AWARENESS AND SUBSCRIBERS
by: Krisna Dewi, Fianti

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE AWARENESS OF INDONESIAâS MOSLEM FASHION BRAND : A CASE STUDY OF ELEMWE
by: Khoridatul Hanniyah, Syafira

PROPOSED PRIORITY BANKING SERVICE STRATEGY FOR BTPN SINAYA TO SUSTAIN THEIR COMPETITIVE ADVANTAGE (COMPARATIVE STUDY OF BTPN VS. DBS)
by: Zahrana

PROPOSED MARKETING STRATEGY TO INTEGRATED MARKETING COMMUNICATION BY UTILIZING DIGITAL BANKING (CASE STUDY AT BANK SYARIAH INDONESIA)
by: Dewi Yuliana, Putri

PROPOSED MARKETING STRATEGY TO IMPROVE BRAND AWARENESS OF CIRCUM BY MUTIARA CIKUTRA CLINIC
by: Yosephine, Vania

INTEGRATED MARKETING COMMUNICATION TO INCREASE BRAND AWARENESS OF SOTO KUDUS PAK MINTO
by: Halim, Eikal

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO ENHANCE THE BRAND AWARENESS OF PEOPLE DEVELOPMENT INSTITUTIONS: A CASE STUDY OF KARYA BANGSA
by: Pratidina, Dwiyatcita

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO PROMOTE BRAND AWARENESS OF LOW-WASTE MANAGEMENT: STUDY OF PT SIKLUS REFILL INDONESIA
by: Laksmitha, Abilia

PROPOSED CONTENT MARKETING STRATEGY IMPROVEMENT OF LEAP-TELKOM DIGITAL TO INCREASE BRAND AWARENESS
by: Shauma Ranabilla, Vietra

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF TMO
by: Andarini, Krishanti

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF INAGRI
by: Satya Aruna, Mohamad

INFLUENCE OF INTEGRATED MARKETING COMMUNICATION FOR BRAND IMAGE AND BRAND AWARENESS TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT
by: Ihzaturrahma, Nahda

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY FOR A LOCAL BEAUTY BRAND TO IMPROVE CUSTOMER INTERACTION (MAD FOR MAKEUP)
by: Erviana Nasution, Aldhita

PROPOSED COMMUNICATION STRATEGY TO RAISE BRAND AWARENESS FOR KALLÃ AS WORKING WOMAN BAG BRAND
by: Prisanti, Intan

PROPOSED MARKETING STRATEGIES TO INCREASE BRAND AWARENESS AND TO TARGET APPROPRIATE USERS OF SHARIA DIGITAL WALLETS (CASE OF LINKAJA SYARIAH SERVICE)
by: Rahmi Chairunisa, Nadia

IMPROVEMENT OF SALES TARGET ACHIEVEMENT FOR PT PERTAMINA LUBRICANTS: A PROPOSAL OF DIGITAL-BASED MARKETING COMMUNICATION INITIATIVES
by: Dewi, Shynta

PROPOSED DIGITAL MARKETING STRATEGY TO INCRASE BRAND AWARENESS FOR CREAMBATHKU
by: Rifqi Azkaputra, Muhammad

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS FOR POWERBRAIN IN INDONESIA
by: Safitri, Annisa

PROPOSED MARKETING STRATEGY FOR INCREASING BRAND AWARENESS FOR ATTA FURNITURE
by: Firas

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF MISCHIEF DENIM
by: Ayu Cahyaningtyas, Sasmita