PROPOSED MARKETING STRATEGIES TO INCREASE BRAND AWARENESS AND TO TARGET APPROPRIATE USERS OF SHARIA DIGITAL WALLETS (CASE OF LINKAJA SYARIAH SERVICE)
LinkAja Sharia Service is the first and only sharia e-money in Indonesia to receive a DSN MUI certificate. Currently the LinkAja Syariah Services launched in less than a year also already runs marketing efforts, but there are still target users who are not aware of this service information. It is im...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54634 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |