PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY FOR A LOCAL BEAUTY BRAND TO IMPROVE CUSTOMER INTERACTION (MAD FOR MAKEUP)
Mad For Makeup is of local cosmetic brand that has strived in the competition in Indonesia's burgeoning cosmetics industry since 2017. The brand offers affordable and high-quality makeups, skincare products, as well as beauty tools that are co-created by both the brand and its customers. By lev...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61639 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |