PROPOSED MARKETING INITIATIVE TO INCREASE BRAND AWARENESS AND PURCHASE CONVERSION CASE STUDY BRAND: AJOY BISCUIT STICK
One of the brand portfolios that is expected to grow to support Claygo's commercial expansion in Indonesia is Ajoy. According to the 2020–2021 results, Ajoy is dealing with significant business issues, such as unmet sales targets that are negatively related to category growth. Ajoy's penet...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68233 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |