PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO PROMOTE BRAND AWARENESS OF LOW-WASTE MANAGEMENT: STUDY OF PT SIKLUS REFILL INDONESIA
The waste problem is still a significant problem in Indonesia. Therefore, an applicable solution must be implemented and have a considerable impact. Simple efforts to start awareness of an environmentally friendly lifestyle can be formed by reducing everyday plastic waste, such as using refillabl...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78042 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |