PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO PROMOTE BRAND AWARENESS OF LOW-WASTE MANAGEMENT: STUDY OF PT SIKLUS REFILL INDONESIA

The waste problem is still a significant problem in Indonesia. Therefore, an applicable solution must be implemented and have a considerable impact. Simple efforts to start awareness of an environmentally friendly lifestyle can be formed by reducing everyday plastic waste, such as using refillabl...

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Bibliographic Details
Main Author:	Laksmitha, Abilia
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/78042
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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