PROPOSED INTEGRATED MARKETING COMMUNICATION TO INCREASE BRAND IMAGE OF CBR250RR IN INDONESIA
Motorcycle products are a necessity as a means of transportation for people in Indonesia. Motorcycles in Indonesia are divided into several categories such as automatic, cub, and sport, each motorcycle product has different functional and emotional factors. Honda CBR250RR has started production in I...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67633 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |