PROPOSED INTEGRATED MARKETING COMMUNICATION TO INCREASE BRAND IMAGE OF CBR250RR IN INDONESIA

Motorcycle products are a necessity as a means of transportation for people in Indonesia. Motorcycles in Indonesia are divided into several categories such as automatic, cub, and sport, each motorcycle product has different functional and emotional factors. Honda CBR250RR has started production in I...

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Bibliographic Details
Main Author:	Rivaldi, Muhamad
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/67633
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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