The New Brand Positioning and Marketing Communication of Brawijaya Clinic Buah Batu Bandung as Part of The Improvement of Its Brand Relevance
Healthcare Industry in Indonesia is bringing a promising investments opportunity for local and global investors. There is tight competition within the industry, the private-owned healthcare are facing the challenge of the existence of various type of healthcare, ranging from private-owned or governm...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25619 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |