REDEFINING BRAND POSITIONING FOR THE UP-CYCLED FASHION BRAND: KLACHÃ
As the business opportunities in the up-cycled fashion industry emerge, many entrepreneurs are now trying to enter the industry and it increases the competitiveness in the market. Entrepreneurs who run their businesses in this field needs to determine their brand positioning <br /> <br /...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21558 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |