PROPOSED OPERATION DEVELOPMENT STRATEGY TO FACED DEMAND UNCERTAINTY AT TRAC ASTRA RENT A CAR

• Main Author: RIZKI AYU/ 29116191, ANITA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/25642
• Institution: Institut Teknologi Bandung

The potential for rental business in Indonesia is still very large because there are still many companies and government agencies that have not used rental services. Not only for business purposes, personal needs such as vacations, but also people want everything practical and easy to choose a car to bring all family members or colleagues in one vehicle. <br /> <br /> TRAC-Astra Rent a Car offers transportation solutions for new or old companies. To increase market share every year, TRAC Astra begins to focus on managing personal customers through product rental. But there are some problems that become a barrier to achieving its goals. Demand uncertainty makes TRAC Astra often rejected orders even though unit and driver utilization still has not reached its target, this is because there is no data analysis to predict future demand. This research aims to provide operational development strategies and forecast future demand to improve current conditions. In this study, the author uses External and Internal Environmental Analysis and Forecasting methods to predict the future demand. <br /> <br /> The results of the analysis show that the factor of the machine, people and the process is the root of the problem faced by TRAC Astra. So that the proposed operational development strategy designs action plans to improve the performance and efficiency of these factors. Besides that, the result of demand forecasting is able to reduce the order decline and can maximize the revenue generated. <br />