PROPOSED MARKETING STRATEGY FOR HANDCRAFTED ACCESSORIES BRAND TO INCREASE BRAND VALUE (CASE STUDY: OORBELLEN)
Indonesia is one of the countries with high population and has a lot of special characteristics.Moreover, the economy in Indonesia is dominated by three subsectors, for instance, culinary, fashion, and craft. Nowadays, online business is a phenomenal issue in Indonesia.As a matter of fact, fashion a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25877 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |