PROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE

In this era, knowledge and technology is growing rapidly everyday. A company could mimic a product with minimum time and cost. Therefore, companies who focus on product, find another approach to maximize gain, which is by focusing in consumer. In practice, not every consumer will give a surplus. One...

Full description

Saved in:

Bibliographic Details
Main Author:	NATHAN (NIM: 10114043), BRIAN
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/26151
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

id	id-itb.:26151
spelling	id-itb.:261512018-06-07T14:00:12ZPROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE NATHAN (NIM: 10114043), BRIAN Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/26151 In this era, knowledge and technology is growing rapidly everyday. A company could mimic a product with minimum time and cost. Therefore, companies who focus on product, find another approach to maximize gain, which is by focusing in consumer. In practice, not every consumer will give a surplus. One of the method to measure the consumer value is by using Customer Lifetime Value (CLV). <br /> <br /> This final project will disscuss about CLV Markov Chain method that was developed by Hwang and friends (2004). The author will develop the model by using inconstant interest rate. Aside that, the author will also create a program that can calculate CLV using software called Rstudio. This choice was made because Rstudio is a free program and can be used by everyone. <br /> text
institution	Institut Teknologi Bandung
building	Institut Teknologi Bandung Library
continent	Asia
country	Indonesia Indonesia
content_provider	Institut Teknologi Bandung
collection	Digital ITB
language	Indonesia
description	In this era, knowledge and technology is growing rapidly everyday. A company could mimic a product with minimum time and cost. Therefore, companies who focus on product, find another approach to maximize gain, which is by focusing in consumer. In practice, not every consumer will give a surplus. One of the method to measure the consumer value is by using Customer Lifetime Value (CLV). <br /> <br /> This final project will disscuss about CLV Markov Chain method that was developed by Hwang and friends (2004). The author will develop the model by using inconstant interest rate. Aside that, the author will also create a program that can calculate CLV using software called Rstudio. This choice was made because Rstudio is a free program and can be used by everyone. <br />
format	Final Project
author	NATHAN (NIM: 10114043), BRIAN
spellingShingle	NATHAN (NIM: 10114043), BRIAN PROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE
author_facet	NATHAN (NIM: 10114043), BRIAN
author_sort	NATHAN (NIM: 10114043), BRIAN
title	PROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE
title_short	PROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE
title_full	PROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE
title_fullStr	PROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE
title_full_unstemmed	PROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE
title_sort	program to calculate consumer value using markov chain based on current value and future value
url	https://digilib.itb.ac.id/gdl/view/26151
_version_	1822921800198127616

PROGRAM TO CALCULATE CONSUMER VALUE USING MARKOV CHAIN BASED ON CURRENT VALUE AND FUTURE VALUE

Similar Items