STOCHASTIC MODEL OF MARKOV CHAIN TO CALCULATE CUSTOMER LIFETIME VALUE
A customer of a company's products has a measure of value (in the currency) that is some of potential benefits of the customer company. This value will measure a customer on how profitable or not for a company. One of measure is customer life value or CLV. This value is calculated based on prob...
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| Format: | Dissertations |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62860 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |