BUSINESS ALLIANCE AS A WINNING STRATEGY FOR PT ANUGRAH YADEN UTAMA TO CAPTURE ITS LEVERAGE CAPACITY AND MARKET BUSINESS EXPANSION (CASE STUDY: HOSPITAL EQUIPMENT FACTORY IN BOGOR, WEST JAVA)

• Main Author: RAHMATULLAH / 29116549, CESAR
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26223
• Institution: Institut Teknologi Bandung

Health is the basic right of everyone, and all citizens are entitled to health services. To provide full assurance of health Program JKN was launched in 2014. The program will increase the demand of the medical device market in the future thus it is seen as a big opportunity by PT AYU which is a medical device manufacturer to expand its business. <br /> <br /> However, the investment cost needed for expansion is high while their capital is limited. This research will provide 3 alternatives for financing their expansion project, they are equity financing, stock purchase, and joint venture with Bogor district government. The selection will be based on the business valuation of each funding strategy as well as its pros and cons. <br /> <br /> The business valuation method in this research is using DCF analysis. After comparing the three alternatives, it is found that the best funding strategy for PT AYU to expand its business is establish a joint venture with Bogor district government. With joint venture, PT AYU will have a loan facility as well as a captive market, while Bogor district government will have a profitable investment as well as the power to provide health facilities and jobs for their community <br />