BUSINESS ALLIANCE AS A WINNING STRATEGY FOR PT ANUGRAH YADEN UTAMA TO CAPTURE ITS LEVERAGE CAPACITY AND MARKET BUSINESS EXPANSION (CASE STUDY: HOSPITAL EQUIPMENT FACTORY IN BOGOR, WEST JAVA)
Health is the basic right of everyone, and all citizens are entitled to health services. To provide full assurance of health Program JKN was launched in 2014. The program will increase the demand of the medical device market in the future thus it is seen as a big opportunity by PT AYU which is a med...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26223 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |