BUSINESS STRATEGY: CAPTURING OPPORTUNITIES IN CRACKERS BUSINESS IN INDONESIA (A CASE STUDY OF KERUPUK OGLONG)

Crackers have been preferred by many people. The Indonesian habit which is used to consuming crackers as a snack or a complement of food has created crackers business interested. It showed by data from Central Bureau of Statistics (BPS), 2018 which revealed that the consumption behavior of processe...

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Bibliographic Details
Main Author: Nyoman Pebi Suryani, Ni
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/33402
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Institution: Institut Teknologi Bandung
Language: Indonesia