PROPOSED BUSINESS SOLUTION INNOVATION FOR HVAC SERVICE MANAGEMENT TO CAPTURE NEW BUSINESS OPPORTUNITY: A CASE STUDY OF MEMO SERVICE
Memo Service is a startup engaged in on-demand service for the HVAC service units. In 2020, CEO Memo Service conduct business research for business pivot, targeting building management as new opportunity. This study aims to determine customer needs, design the appropriate business model canvas, a...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/62950 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |