PROPOSED BUSINESS SOLUTION INNOVATION FOR HVAC SERVICE MANAGEMENT TO CAPTURE NEW BUSINESS OPPORTUNITY: A CASE STUDY OF MEMO SERVICE

• Main Author: Mauritsa Rahman, Hasby
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/62950
• Institution: Institut Teknologi Bandung

Memo Service is a startup engaged in on-demand service for the HVAC service units. In 2020, CEO Memo Service conduct business research for business pivot, targeting building management as new opportunity. This study aims to determine customer needs, design the appropriate business model canvas, and recommend business implementation. The author uses qualitative research with purposive sampling for the data collection methods and industrial analysis using PESTLE analysis five porter analysis, TOWS analysis, and Root Cause Analysis. The data from the interview is analysed to construct a value proposition to identify product ideas, validate ideas using a Javelin Board, and strengthen with technical analyses. After that, the detail is described on the Lean Canvas. The conclusion is that customers want to effectively manage the HVAC unit so that the HVAC unit will not be damaged quickly. From the problems faced by customers, an HVAC service management system is needed that can be integrated with vendors and principals to solve customer problems such as spare parts availability and technical issues.