PROPOSED MARKETING STRATEGY FOR SUSTAINABLE HANDCRAFT FOOTWEAR (CASE STUDY: PIJAKBUMI)
The changing dynamics of the fashion industry have forced retailers to spend low cost yet flexibility in design, quality and speed to market, as key strategies to maintain a profitable position in the increasingly demanding market. This phenomenon is commonly referred as Fast Fashion. Based on resea...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26249 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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