INVESTMENT FEASIBILITY STUDY FOR DISCUS HATCHERY

• Main Author: SUMBAYAK 29116181, CHRISPINUS
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26251
• Institution: Institut Teknologi Bandung

Ornamental fish industry in Indonesia proliferates in the last few years. From 2009 to 2015, the production of ornamental fish in Indonesia increased by 16.62 percent every year. West Java is the second most in the percentage of households of ornamental fish farmers in Indonesia. Doing ornamental fish farming to sell in Bandung will be a possible thing because it is easy to find the buyer’s market. One type of ornamental fish that has the potential to be cultivated is discus fish. <br /> <br /> Discus fish is an incredibly beautiful freshwater ornamental fish that has many types. The number of discus fish enthusiasts makes the price of this fish reasonably expensive. More and more fans of discus fish, discus fish contests are often held and attended by many participants. The market to meet local needs is still very wide open, even now it can penetrate the export market. The cultivation of discus fish can be done in a limited place, only requires a room that has a couple of freshwater aquaria. <br /> <br /> This research aims to measure investment feasibility study of opening discus fish farming business in Bandung, which will be known as Discus Hatchery. In this study, the author performs market analysis, operational analysis, human resources analysis, and economic analysis. From the market analysis, the author founds the gap between the supply and demand of discus fishes. The author found that ornamental fish sellers often ran out of discus fish, a slow supply of discus fish from fish farmers, and discus fish buyers who were still high, which means there is an opportunity to do discus fish business. <br /> <br /> The Discus Hatchery project will be held in the Buah Batu area, Bandung, with a land area of 100 m2 and a building area of 70 m2. Buah Batu area was chosen because this area is close to the ornamental fish market area and has affordable land prices. From that area and building, Discus Hatchery is targeted to produce 15000 pieces discus fish in the first year and 18000 pieces discus fish in the following years for a 10-year the estimated project period. <br /> <br /> The author conducts various analyzes such as marketing analysis, operations analysis, human resource analysis, and economic analysis. In economic analysis, the author uses the Net Present Value (NPV) method, the Internal Rate of Return (IRR) method, the Payback Period (PP) method, Return on Investment (ROI), and Return on Equity (ROE). Discus Hatchery projects will be feasible if the project NPV is positive, the project IRR is higher than Weight Average Cost of Capital (WACC), and the project PP is lower than estimated project period. <br /> <br /> The results of the analyses that have been conducted are the project’s NPV shows a positive value, the project’s IRR is more significant than WACC, and the project’s PP is lower than the estimated project period. The results show the project is feasible to do. The author can conclude that opening Discus Hatchery in Bandung with 100 m2 of land and 70 m2 of a building is a project that can be done. <br /> <br /> <br />