DISCUSSION ABOUT INFLUENCE OF OTHERS ON CAR PURCHASE INTENTION

• Main Author: Tanzil (19015012), Devina
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/26535
• Institution: Institut Teknologi Bandung

The increase of number of car ownership contributes to the increase of traffic congestion. This <br /> <br /> leads to several studies on car ownership intention in Indonesia particularly on the effects of <br /> <br /> attitudes and norms (Belgiawan et al. 2014; 2016; 2017). Based on previous research by <br /> <br /> Belgiawan et al. (2016) found that attitudes significantly influence to someone’s intention, they <br /> <br /> found similarly that the parents of their respondent significantly influence car purchase <br /> <br /> intention. But, the previous research didn’t ask directly to parents they only got the result from <br /> <br /> child perception of their parents. So, this research wants to know the real parents’ attitude by <br /> <br /> ask to them directly. This objective is to diagnosing that Parents’ and friends’ attitude is <br /> <br /> significantly influence childs’ attitude towards their decision on purchase intention to buy a <br /> <br /> car. Data collected using a quantitative method with convenient sampling technique. The <br /> <br /> questionnaire was spread online to 200 respondents includes father, mother, and friend. The <br /> <br /> researcher only asked the respondents about their attitudes towards car, their sociodemographic <br /> <br /> situations, and the intention to own a car for several years from now. Then, the <br /> <br /> data analyzed using principal component analysis, linear regression, and ordinal regression. <br /> <br /> The result shows that several factor of parents’ and friends’ attitude significantly influence <br /> <br /> childs’ attitude towards car purchase intention.