THE IMPACTS OF EXPERIENTIAL MARKETING AND PRODUCT FEATURES ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION: A CASE STUDY OF IKEA FINAL PROJECT
Experiential marketing is an approach that encourages customer’s involvement in the process. <br /> <br /> It creates positive, memorable experiences that build a closer bond between customer and the <br /> <br /> brand. IKEA is a company that implements experiential strat...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27086 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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