New Product Development Using Lean Startup Method: Case of Go Ride! Cycling Wear
Go Ride! Cycling Wear is a cycling apparel brand that founded in 2013. After five years running, there is no significant growth to their business even further fall behind the competitor. In 2018, Go Ride! will introduce a new product in their re-launch. <br /> <br /> <br /> The le...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27180 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |