THE MEANINGS OF SUPREME LUXURIOUS BRAND AMONG INDONESIAN CONSUMER: A QUALITATIVE STUDY
Prestigious markets in major emerging markets are set to decode luxury brands in developing markets <br /> <br /> that can be called aspirational retails. The developing market that can be identified to decode luxury <br /> <br /> brands are the evolving line of streetwea...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/27270 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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