THE MEANINGS OF SUPREME LUXURIOUS BRAND AMONG INDONESIAN CONSUMER: A QUALITATIVE STUDY
Prestigious markets in major emerging markets are set to decode luxury brands in developing markets <br /> <br /> that can be called aspirational retails. The developing market that can be identified to decode luxury <br /> <br /> brands are the evolving line of streetwea...
Saved in:
Main Author: | Roza Baskoro, Felia |
---|---|
Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/27270 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Similar Items
-
ANTECEDENTS OF LUXURY BRAND PURCHASE INTENTION (STUDI
PADA INDONESIAN LUXURY BRAND: BAGTERIA)
by: NUR HANI MAULIDA, 041414153014
Published: (2017) -
THE INFLUENCE OF CONSUMER PERCEPTION OF COUNTERFEIT LUXURY GOODS TOWARD BRAND IMAGE AND PERCEIVED QUALITY OF LUXURY BRANDS
by: Marsha Dewantari, Gabriella -
Determinants of Consumer Purchase Intention Toward Luxury Brand
by: Masmira Kurniawati, -, et al.
Published: (2018) -
An exploratory study on consumers' purchase of counterfeits in the context of luxury designer brands.
by: Koh, Christabel Sze Yinn., et al.
Published: (2008) -
Determinants of Korean consumer’s behavior in purchasing luxury brand name products
by: Dhitiya Boonsinsukh
Published: (2013)