THE MEANINGS OF SUPREME LUXURIOUS BRAND AMONG INDONESIAN CONSUMER: A QUALITATIVE STUDY

Prestigious markets in major emerging markets are set to decode luxury brands in developing markets <br /> <br /> that can be called aspirational retails. The developing market that can be identified to decode luxury <br /> <br /> brands are the evolving line of streetwea...

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Bibliographic Details
Main Author: Roza Baskoro, Felia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/27270
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Institution: Institut Teknologi Bandung
Language: Indonesia

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