SOCIAL MEDIA AND LUXURY BRAND: WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM
Luxury watch brands are facing major changes and significant impacts brought by social <br /> <br /> media in doing their marketing activity to deliver their brand to the market. The relationship <br /> <br /> between social media and luxury watch brands was started with hesi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25806 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |