SOCIAL MEDIA AND LUXURY BRAND: WHAT LUXURY WATCH BRANDS NEED TO KNOW WHEN ON INSTAGRAM

Luxury watch brands are facing major changes and significant impacts brought by social <br /> <br /> media in doing their marketing activity to deliver their brand to the market. The relationship <br /> <br /> between social media and luxury watch brands was started with hesi...

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Bibliographic Details
Main Author: Adhityo Pramono (19015131), Armansyah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/25806
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Institution: Institut Teknologi Bandung
Language: Indonesia

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