HOW IS THE INDONESIA LUXURY BRAND MARKET IMPACTED BY THE UTILIZATION OF SOCIAL MEDIA?
The fashion world is one of the products most influenced by social media. By leveraging these advances, fashion brands can effectively reach their target audience through brand awareness and engagement through advertising. The aim of this research is to understand the relationship between purchasing...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85783 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |