THE IMPACT OF LUXURY BRANDâS SOCIAL MEDIA DISAPPEARANCE TOWARDS PRODUCT MARKETING: THE CASE OF BOTTEGA VENETA
Due to the pandemic of COVID-19, businesses need to adapt with several changes if they want to survive with the current condition, one of them being presence in digital platforms. Winning in social media is every brand’s dream right now and they are willing to spend big money in order to achieve it....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68072 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |