CUSTOMER ATTITUDE TOWARD GRAY MARKET ON LUXURY BRANDED BAG PURCHASE IN INDONESIA
Introduction - Luxury fashion industry has grown phenomenally in the last few years. Despite the fast growth of luxury industries in both mature and emerging markets in the world, problems are also arising concurrently. The problem is the growth of gray market which utilize this opportunity to take...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72444 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |