THE RISE OF SECOND-HAND IN INDONESIA: CUSTOMER PREFERENCE BETWEEN PRE-OWNED LUXURY BAG AND BRAND NEW LUXURY BAG
Consumer behaviour in Indonesia's high-end bag market is shifting due to the rising trend of purchasing pre-owned luxury items. This trend has significant implications for international luxury brands, offering them a chance to explore the expanding secondary market, driven by the increasing dem...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77830 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |