HE STRATEGY OF LUXURY BAG COMPPANIES IN RESPONDING TO CONSUMER BEHAVIOUR IN JAKARTA DURING COVID 19 PANDEMIC
Currently, the development of luxury goods products is experiencing different conditions due to the corona virus pandemic which has resulted in global demand for luxury goods. The luxury goods industry decreased 20% to 35%. Sales of luxury goods in Japan and throughout Asia are also falling at a s...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54019 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |