THE RISE OF SECOND-HAND IN INDONESIA: CUSTOMER PREFERENCE BETWEEN PRE-OWNED LUXURY BAG AND BRAND NEW LUXURY BAG
Consumer behaviour in Indonesia's high-end bag market is shifting due to the rising trend of purchasing pre-owned luxury items. This trend has significant implications for international luxury brands, offering them a chance to explore the expanding secondary market, driven by the increasing dem...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77830 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Consumer behaviour in Indonesia's high-end bag market is shifting due to the rising trend of purchasing pre-owned luxury items. This trend has significant implications for international luxury brands, offering them a chance to explore the expanding secondary market, driven by the increasing demand for second-hand luxury goods. This study aims to understand market preferences for pre-owned versus brand-new luxury bags through a qualitative research approach. By interviewing eight luxury bag buyers in Indonesia and analysing primary and secondary data sources, this study delves into consumer motivations and perceptions. Key findings indicate a strong appreciation for the quality, design, and status conferred by luxury bags, with many consumers seeing pre-owned bags as comparable to new ones in value and appeal. This preference is driven by factors such as sustainability, cost-effectiveness, and access to rare items. The growth in Indonesia's second-hand luxury market presents opportunities for luxury retailers to adapt and meet these changing consumer needs. |
|---|