Building Visual Brand Identity for Cosmetic in Luxury Industry Development
Branding management has become a highly prioritized aspect for companies to maintain long-term <br /> <br /> competitive advantage especially in luxury segment. Behind branding lies two essential elements, brand <br /> <br /> identity and brand image. These two elements are t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30626 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |