LUXURY PRESTIGE: PERCEIVED HIGH VALUE OF LUXURY BRANDS IN DECEPTIVE ADVERTISING AS CRITICISM THROUGH VIDEO MONTAGE
The consumerism phenomenon is the mindset to consume goods in excess that they might not necessarily need to survive. The consumption of unnecessary goods has many forms, one of which is the consumption of luxury brand goods. The purchase of these goods is influenced by the luxury brand that sell...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83747 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |