AN ANALYSIS OF HOW BRAND VALUE PERCEPTIONS AND THE MEDIATING ROLE OF BRAND ATTACHMENT IMPACTS PURCHASE BEHAVIOR TOWARDS LUXURY FASHION BRANDS IN JAKARTA
The trend of luxury fashion goods is very high in several countries, including Jakarta. Indonesia’s luxury market is growing annually, causing the consumption of luxury goods to increase as well. With the growth of the luxury market in Indonesia, it is important to study the contributing factors tha...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80871 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |