Influence of COO publicly and privately consumed luxury and necessity products

• المؤلفون الرئيسيون: Goh, Kiah Kiah, Pang, Kah Meng, Wong, Li Peng
• مؤلفون آخرون: Piron, Francis Maurice Valery
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10648
• المؤسسة: Nanyang Technological University

This study examines the influence of Country of Origin (COO) on four various product classes, namely, Publicly Consumed Luxury (PUL), Privately Consumed Luxury (PRL),Publicly Consumed Necessity (PUN), and Privately Consumed Necessity (PRN). Over 300 people participated in a structured questionnaire...