Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
This study investigates the degree of influence of country of origin (COO), global branding, and ethnocentrism on Malaysians’ preference of cars. The research was primarily based in Malaysia but a secondary research was also carried out in Singapore, with the purpose of examining the differences in...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/11728 |
| الوسوم: |
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