Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.

This study investigates the degree of influence of country of origin (COO), global branding, and ethnocentrism on Malaysians’ preference of cars. The research was primarily based in Malaysia but a secondary research was also carried out in Singapore, with the purpose of examining the differences in...

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Bibliographic Details
Main Authors:	Yeo, Ee Ee., Yet, Han Yin.
Other Authors:	Xia, Yang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/11728
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11728
record_format	dspace
spelling	sg-ntu-dr.10356-117282023-05-19T06:24:05Z Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars. Yeo, Ee Ee. Yet, Han Yin. Xia, Yang Nanyang Business School DRNTU::Business::Marketing This study investigates the degree of influence of country of origin (COO), global branding, and ethnocentrism on Malaysians’ preference of cars. The research was primarily based in Malaysia but a secondary research was also carried out in Singapore, with the purpose of examining the differences in attitudes between the two groups of people. 2008-09-24T07:58:18Z 2008-09-24T07:58:18Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11728 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Yeo, Ee Ee. Yet, Han Yin. Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
description	This study investigates the degree of influence of country of origin (COO), global branding, and ethnocentrism on Malaysians’ preference of cars. The research was primarily based in Malaysia but a secondary research was also carried out in Singapore, with the purpose of examining the differences in attitudes between the two groups of people.
author2	Xia, Yang
author_facet	Xia, Yang Yeo, Ee Ee. Yet, Han Yin.
format	Final Year Project
author	Yeo, Ee Ee. Yet, Han Yin.
author_sort	Yeo, Ee Ee.
title	Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
title_short	Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
title_full	Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
title_fullStr	Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
title_full_unstemmed	Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
title_sort	influences of country of origin (coo), branding, and ethnocentrism on product evaluation : a case study of the malaysian consumer attitude towards foreign and domestic cars.
publishDate	2008
url	http://hdl.handle.net/10356/11728
_version_	1770567530163732480

Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.

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