Using the flexible model to explain the impact of country of origin image on product beliefs, attitudes, and purchase intention :: A Survey on foreign and domestic brands of consumer

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Bibliographic Details
Main Authors: , NUGRAHA, Albert Kriestian N.A, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2007
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/75694/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=36559
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Institution: Universitas Gadjah Mada