Using the flexible model to explain the impact of country of origin image on product beliefs, attitudes, and purchase intention :: A Survey on foreign and domestic brands of consumer
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Main Authors: | , NUGRAHA, Albert Kriestian N.A, , Basu Swastha Dharmmesta, Prof.Dr.,MBA |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2007
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/75694/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=36559 |
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Institution: | Universitas Gadjah Mada |
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