Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry

This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study.

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Bibliographic Details
Main Authors: Chew, Pei Ling, Tan, Geraldine Wei Fang, Ang, Kah Hui
Other Authors: Zafar Udin Ahmed
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11131
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Institution: Nanyang Technological University